Four years after Nestlé acquired the Bountiful Company for $5.75 billion, the Swiss conglomerate may be willing to divest itself of its vitamins, minerals and supplements brands. In a trading update, Nestlé announced that it had launched a strategic review of its VMS assets that fell under the Bountiful deal, including Nature's Bounty, Osteo Bi-Flex and Puritan's Pride. The assets were bought in 2021 by former CEO Mark Schneider as part of a series of acquisitions. The brands fall within Nestle's Health Science portfolio, which also holds the Atrium Innovations VMS assets acquired for $2.3 billion in 2017. According to the Financial Times, Nestlé's review is linked to current company CEO Laurent Freixe's efforts to turn around Nestlé's "sluggish" performance by launching a $2.8 billion cost-cutting effort. The Times said Nestlé would likely focus its vitamin business on global, higher-end products including Garden of Life, Pure Encapsulations and Solga...
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